Maui Jim isn't just a high-quality sunglasses brand, but a true philosophy of life that focuses on light, color, and visual well-being. Born on the beaches of Hawaii, this iconic brand has revolutionized the world of eyewear with advanced technology that protects eyes and enhances natural colors.
The Origins of Maui Jim: From the Beaches of Maui to the World
Maui Jim began in the 1980s as a small local business selling sunglasses on Ka'anapali Beach in Lahaina, Maui. In an environment characterized by intense light, strong glare, and high UV rays, the brand quickly identified a fundamental need: protecting the eyes without sacrificing the brilliance of tropical colors.
From this intuition was born the PolarizedPlus2 technology, a revolutionary lens capable of:
- eliminate reflections
- blocks 100% of UVA and UVB rays
- enhance real colors
- improve contrast and sharpness
A real breakthrough in the world of premium polarized sunglasses.
From the Classic collection to a global icon
What was initially a Classic collection composed of only 7 models, has now become a complete proposal with:
- over 125 sunglasses models
- over 125 models of eyeglasses
Every Maui Jim eyewear is designed and tested at our original factory in Lahaina, Maui, to ensure maximum optical performance, comfort and durability.
Maui Jim Today: Premium Eyewear with Kering
In 2022, Maui Jim became part of Kering Eyewear, a company of the global luxury group Kering, which manages prestigious brands such as Gucci, Cartier, Saint Laurent, Balenciaga, Bottega Veneta, Montblanc and many others.
This acquisition further strengthens Maui Jim's position as a leading brand in premium, high-performance eyewear, combining technical innovation with luxury design.
Maui Jim lenses: technology, color, and protection
The true heart of the brand is the patented PolarizedPlus2 lenses, designed to offer:
- total UV protection
- glare reduction
- intense and realistic colors
- prolonged visual comfort
Maui Jim's key lens technologies:
🔹Maui Ultra
Performance • impact resistance • extreme lightness • photochromic option
Perfect for sports, outdoor activities and an active lifestyle.
🔹Maui Brilliant
Versatility • iconic color perception • functionality • graduated options
The ideal choice for everyday use, with maximum colour rendering.
🔹Super thin glass
Ultra-clear vision • sensational colors • wear resistance • reduced thickness
The best performing lens for those seeking absolute optical quality.
🔹Maui Pure
Full-color experiences • impact resistance • lightness
The most popular lens, perfect for comfortable everyday use.
Why choose Maui Jim: much more than sunglasses
Choosing Maui Jim means:
- protect eye health
- improve the quality of vision
- experience colors naturally
- wear a premium accessory with a refined design
Each model is created with a clear goal: to help you see the world better, respecting true colors and protecting your eyes from the harmful effects of light.
Our Maui Jim offerings: quality, style, and personalized advice
At our optical center we carefully select the best Maui Jim sunglasses models.
👉We look forward to welcoming you to the Maui Jim experience and discovering the difference of authentic, brilliant, and comfortable vision.